We’re Hiring a Social Media Lead & Content Creator!
Hey there! Folk Yoga SF is looking for a creative, self-motivated content creator and social media strategist to join our team. If you love yoga + movement, live for reels and captions, and enjoy bringing a brand’s voice to life online — we’d love to meet you.
A Little About the Role:
As our Social Media Lead & Content Creator, you’ll be the digital voice of Folk — bringing our studios, teachers, and community to life across Instagram, TikTok, and beyond. You’ll create engaging reels, videos, and posts that reflect our unique vibe, develop campaigns to grow our following and engage our audience, and use storytelling to communicate our culture and offerings.
You’ll work independently to plan, produce, and publish content aligned with our brand voice, while also responding to comments and messages to help build community connection. You’ll track performance using analytics tools, stay current on social trends, and regularly visit our studios to capture in-the-moment content that reflects the heart of Folk.
This is a flexible, independent contractor position with an estimated commitment of 15–20 hours per week. The role is hybrid, with some in-person requirements like capturing photo and video content at our studios during classes and events.
What We’re Looking For:
- 2-3 years of experience in managing social media for a brand or business and creating short-form videos
- Clear, on-brand copywriting and caption-writing abilities
- Skilled in Canva, Later (or similar scheduler) WordPress, and social media campaigns. Figma a plus.
- Familiarity with online tools like Google Suite, Asana, and Slack to keep things running smoothly
- Confident in photography, filming, and editing (on phone or simple software)
- A strong portfolio showcasing your past social media work and strategies
- Interest or experience in yoga, wellness, or fitness spaces is a huge plus!
- A self-starter who’s comfortable working independently, is full of ideas and can see them through to the finish line
- Stellar time management, project management, and organizational skills
Perks You’ll Enjoy:
- Free membership for our online and in-person yoga classes
- 30% off all workshops and trainings
- A creative and supportive work culture that values your ideas, encourages professional growth, and believes in the importance of rest and wellness
How to Apply: Think you’d be a great fit? We’d love to connect! Please send the following to [email protected]:
- Your resume
- Your portfolio or links to past projects so we can see your work in action
Only complete applications with a resume and work samples will be considered.